The University of Texas Rio Grande Valley (UTRGV) is making a major push to grow its sports programs, and the community is rallying behind the “Rally the Valley” movement. The American Advertising Federation – Rio Grande Valley (AAF-RGV) recently hosted a luncheon to highlight the positive momentum and future of UTRGV Athletics.

A New Era for the Rio Grande Valley

The launch of the UTRGV Vaqueros Football program is a key part of this new era. Led by Athletic Director Chasse Conque and Head Football Coach Travis Bush, the positive impact is already clear. The program has been a catalyst for growth, and this is reflected in new student enrollments and significant national brand collaborations. The excitement around the new team is helping to create a shared identity and inspire pride across the region.

Economic and Community Impact

The growth of UTRGV sports is having a tangible economic impact. A 2021 study projected that a football program could generate a significant economic boost and create hundreds of jobs. This has been supported by recent reports of record-breaking philanthropic giving, ticket sales, and corporate partnerships. The university’s athletic department has seen a massive increase in revenue, which is being invested in over $180 million in facilities enhancements across all sports. These upgrades not only benefit student-athletes but also enhance the fan experience, further engaging the community.

Payne Auto Group is proud to be a UTRGV Sports Sponsor, supporting this movement that is driving economic growth, fostering community pride, and inspiring a new generation of Vaqueros, both in and out of the Rio Grande Valley (RGV).

Beyond the numbers, UTRGV student-athletes are deeply involved in the community. The athletics department has consistently ranked in the top 10 nationally for community service, with student-athletes volunteering thousands of hours. This commitment to service, from youth clinics to community cleanups, reinforces the university’s role as a positive force in the Rio Grande Valley.

Looking Ahead

The momentum is building. With new facilities like the Vaqueros Performance Center, UTRGV is creating a first-class experience for athletes and fans. The university is not just building sports teams; it’s building a movement that is driving economic growth, fostering community pride, and inspiring a new generation of Vaqueros. The future of sports in the Rio Grande Valley looks brighter than ever.